RUFF BAR Feeding Guidelines

Weight (lbs) Everyday Active Day
10-20 1 2
21-30 2 3
31-50 3 4
51-80 4 5
81-100 5

*Feeding guidelines intended for snack, NOT MEAL REPLACEMENT. When using as meal replacement use Kcal amount pertaining to your dog daily intake.


Top Round Roast

Protein is the essential ingredient that leads to a healthy canine. Proteins help with basic body functions including cellular regeneration, tissue maintenance, hormone and enzyme production, and it assists in generating healthy energy. With this in mind, not all proteins are created equal. Factors affecting the quality of proteins include the source and the digestibility of proteins for a dog.

Meat-based proteins, also called animal proteins, have an amino acid profile that is considered to be a complete protein for dogs. On the flip side, plant proteins are considered to be incomplete as the amino acid profile does not fulfill the daily requirements a dog needs for optimal health.

Beef Liver

Grass fed, no antibiotics, no hormones

Liver is a nutritional powerhouse, chock a block full of protein, vitamins and minerals to help fuel your pooch. It is also one of the main organs in detoxification where environmental toxins like heavy metals, pesticides and even medications go to be processed. Animals that are grass fed and not given antibiotics are exposed to much lower levels of environmental toxins, and are generally much healthier due to their nutrient rich, biologically appropriate diet. We only use liver from grass fed, antibiotic-free cows to minimize your dog’s consumption of environmental toxins that could pose as a health risk.


Loaded with fiber, potassium, copper, manganese, magnesium, and vitamin B6, dates are a perfect addition to your dogs diet. The health benefits include promoting digestive help, supporting heart health, as well as being anti-inflammatory, which reduces risk of arthritis. 

Organic Chia Seeds

Contain fiber, omega-3 fatty acids, calcium, phosphorus, manganese, potassium, zinc, and copper. These not only assist in regulation of the immune system and inflammation, but also help fight heart disease and promote healthy digestion and weight loss. 

Organic Carrots

The primary benefits of carrots can be traced to their beta carotene and fiber content. This root veggie is rich in vitamin A, Vitamin C, Vitamin K, Vitamin B8, pantothenic acid, folate, potassium, iron, copper, and manganese.  Health benefits include improving vision, reducing signs of premature aging, boosting the immune system, and increasing cardiovascular health. 

Flax Seeds and FlowerOrganic Flax Seeds

Flax seeds are full of fiber, healthy fatty acids, protein, manganese, and lignans. This will improve the health of your dog’s skin and coat, support healthy joints and kidneys and a healthy immune system. Flax seeds, especially the hulls, may improve adrenal health. Lastly, flax supports a healthy digestion. 

pumpkinsOrganic Pumpkin

Pumpkin is low in calories and rich in vitamins and minerals like Vitamin A, Vitamin C, Iron, Zinc, Phosphorus, Magnesium, and Folate, to name a few. It aids in digestion, benefits eyes, skin and coat, supports the immune system, it also hydrates and it can help control parasites naturally. High moisture and fiber content aid in weight loss.