Adventure.

Where it all begins—with your dog.
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Refresh.

Clean ingredients. Clear purpose.
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Satisfy.

Real food. Real fuel. Real results.
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All Life Stages.

Every Dog. Every Day. Every Step of the Journey.
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PawTrk x Ruff Bar

Ruff Bar fueling adventures → now available at PawTrk.com.

PawTrk + Ruff Bar: functional gear and functional nutrition, built for dogs who do it all. PawTrk is carrying Ruff Bar into its next chapter. Sue is stepping into partial retirement and a passion project, but the community and our dogs remain at the heart of it all. DM @ruff_bar or email info@ruffbar.com if you need anything along the way.

PERFORMANCE
FUEL + RECOVERY

RUFF BAR + PET MATRX STIX Coming Soon

Pet Matrx
CMD

Cell Matrix Delivery
Optional button

Raw Power.
Real Ingredients.

@blackandwhitedogsphotog approved
RUFF BAR + PETMATRX STIX Coming Soon

Basecamp

RUFF BAR

Hub for learning real-world canine nutrition and wellness in an approachable way.

Jolene Seville

Certified Professional Canine Nutritionist Feed Real Institute, 2023

Certified Canine Nutritionist, Companion Animal Sciences Institute, 2021

Membership -- starting at $5 / month

Where pets
are family

Boutique pet supply store
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Where dogs
are welcome

What gear is your dog looking for?
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Fashion stop.
Canine Gear.

@pawtrk2024
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Fashion stop.
Women's apparel

Judy Blues
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Canine Nutrition.
Everyday Wellness.

The space where dog parents can learn, connect, and grow together.
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Testimonials

“Great for travel! My lab gets motion sick with most treats, but Ruff Bars sit well and keep her satisfied on long road trips.”

Sarah M.

Finally, a dog snack I feel good about giving! No junk, just clean energy. Ruff Bar is now a staple in my backpack

Jason L.

Great for travel! My lab gets motion sick with most treats, but Ruff Bars sit well and keep her satisfied on long road trips

Emily R.